Usernames feature coming soon as major revamp hits WhatsApp

WhatsApp is preparing a major platform overhaul with the introduction of usernames and unique IDs. The company plans to roll out this feature globally by June 2026. This update will allow users to send messages and make voice or video calls without sharing their phone numbers. As a result, the platform will shift from its long-standing phone number-based system to a more flexible identity model. This change also brings WhatsApp closer to other modern social platforms that already use usernames for communication.

Moreover, WhatsApp will allow both individual users and businesses to create and reserve unique usernames. Businesses can choose names that reflect their brand identity, which will help users easily recognize and connect with them. A company spokesperson confirmed the development and said the feature will improve both privacy and user experience. At the same time, WhatsApp will keep this option completely voluntary. Users who prefer the traditional method can continue using their phone numbers without any interruption. This balanced approach will help the company introduce change without disturbing its large user base.

Focus on usernames, privacy and user convenience

The username feature will significantly improve user privacy by removing the need to share personal phone numbers. This will make interactions safer, especially in group chats, online communities, and business conversations. In addition, it will help reduce spam and unwanted messages, as usernames can be better controlled and filtered. This improvement addresses one of the most common concerns among users.

Furthermore, the update will enhance overall convenience and usability. Users will find it easier to search for friends, creators, and businesses using simple usernames. This will boost discoverability and make the platform more user-friendly. At the same time, the optional nature of the feature ensures that users can adapt gradually. This strategy will help WhatsApp maintain trust and prevent users from shifting to competitors like Telegram or Signal.

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New revenue model and business features

Meanwhile, WhatsApp is also planning to introduce a dynamic pricing model for businesses. Under this system, companies may need to bid in real time to send promotional messages. This model works similar to digital advertising platforms and could unlock a major revenue opportunity. The company will begin beta testing in the second half of 2026 and may roll out the feature fully by 2027.

Additionally, WhatsApp aims to strengthen its position in business messaging through this update. Earlier features like Channels, Communities, and Status Ads did not grow at the expected pace. Therefore, the company is now focusing on AI-driven chat interactions, where businesses and automated agents can communicate directly with users. However, this shift may also raise concerns about data control and ecosystem lock-in. At the same time, increasing regulatory pressure in regions like Europe, India, and the Middle East could create challenges. Despite this, WhatsApp continues to push forward with its strategy to expand monetisation and prepare for future digital communication trends.

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