Elon Musk Confirms Launch of Two Premium X Subscriptions

At the beginning of the week, X, under the leadership of Elon Musk, initiated a trial run by charging new users $1 in New Zealand and the Philippines for platform access.

On Friday, Elon Musk announced that the social media platform X, previously recognized as Twitter, is preparing to introduce two additional levels of premium subscriptions.

Musk explained in a post on X that one of the subscription tiers will offer all features at a lower cost but will not reduce ads, while the other tier will be pricier but will be ad-free.

Musk did not provide more detail on the subscription plans.

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At the start of the week, the company initiated a test by charging new users $1 in New Zealand and the Philippines as a means of accessing the platform.

New users who opted out of subscribing will only be able to take “read only” actions, such as: read posts, watch videos, and follow accounts, the company said in its website.

Its “Not A Bot” subscription method aims to reduce spam, manipulation of the platform and bot activity.

Following his acquisition of the platform in October 2022, Musk’s swift implementation of changes, which involved extensive layoffs and the dissolution of content moderation teams, has caused advertisers to pause their ads on the service.

Musk has acknowledged that the platform has taken a hit on revenue and has blamed activists for pressuring advertisers.

To generate revenue, Musk started charging $8 per month for the blue check subscription service and tried to woo advertisers back to X with offers of discounts.

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