Fibe, previously named EarlySalary, has collaborated with Axis Bank to introduce the first-ever credit card in India designed for the tech-savvy Generation Z. This unique credit card does not display any card number, expiry date, or CVV on the physical card, offering customers an additional layer of security. This innovative approach minimizes the chances of identity theft or unauthorized use of the card, ensuring the utmost security and confidentiality of the customer’s card information. Customers can conveniently manage and access their Fibe Axis Bank Credit Card information through the Fibe app, providing them with full control over their personal data.
Features and Benefits
The co-branded credit card offers features like cashback of flat 3% on online food delivery across all restaurant aggregators, local commute on leading ride-hailing apps and entertainment on online ticketing platforms. In addition, customers also get a 1% cashback on all online and offline transactions.
The card is powered by RuPay, which allows the customer to link this credit card to UPI. The card is accepted across all offline stores in addition to all digital platforms. It also offers the tap-and-pay feature for added convenience.
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Additionally, this card comes with no initial joining fee and no annual charges for a lifetime. Among its other benefits, this card provides access to four domestic airport lounges annually, a waiver on fuel surcharges for fuel expenses ranging from Rs. 400 to Rs. 5,000, and offers like Axis Dining Delights, Wednesday Delights, End of Season Sales, and RuPay portfolio perks that are accessible across all their card offerings.
Enhanced Security: No CVV or Card Number on the Card
“We take great pleasure in introducing India’s first numberless credit card, in association with Axis Bank. This exceptional card represents a significant stride in our commitment to offering secure and inclusive financial solutions to the ambitious youth of India. We aim to empower our users with a safe and secure payment ecosystem clubbed with the convenience of UPI payments thereby establishing a fresh benchmark in the credit card industry,” Akshay Mehrotra, Co-Founder and CEO of Fibe said on the partnership.
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Sanjeev Moghe, President & Head of Cards & Payments at Axis Bank, expressed the bank’s commitment to innovation and partnership models in the cards and payments sector. He highlighted their dedication to providing various credit offerings that benefit customers and their excitement about partnering with Fibe for this groundbreaking initiative. The numberless Axis Bank card prioritizes customer security while offering a strong financial solution to empower the smart and ambitious youth of India. Axis Bank’s overarching banking strategy aims to promote inclusivity and improve accessibility for the diverse and growing consumer base.
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