Zomato Plans To Add A Surcharge For Each Food Order

Zomato, a food delivery service, has started experimenting with a Rs 2 platform fee in a some markets. All users, including those signed up for the Zomato Gold loyalty program, are subject to the cost, which is assessed every order regardless of the value of the shopping cart. The platform cost is still being tested, and it is unclear if it will be made available to all users.

In a few markets, Zomato has instituted a small charge of Rs 2 every order. According to the business, the fee is intended to improve the user experience and explore other potential sources of earnings. However, the trial’s outcomes and customer feedback will determine whether this cost structure is put in place permanently.

The Reason Behind Zomato’s Platform Fee

The company received its first-ever consolidated profit of Rs 2 crore in the April-June quarter of this year. The total expenditures for the quarter, however, increased from Rs 1,768 crore to Rs 2,612 crore. This demonstrates that Zomato still needs to figure out how to cut costs if it wants to turn a long-term profit, according to Zee Business. On a recent earnings call, Zomato’s CFO, Akshant Goyal, stated that the firm has not made a decision regarding the implementation of platform fees. However, according to ET, it now seems that Zomato may begin charging customers a tiny price on a trial basis.

Actually, we were being conservative in our earlier projection and anticipated reaching this milestone in the September quarter (Q2FY24). According to Akshant Goyal, who was reported by Hindustan Times, “However, some key members of the team across our businesses out-executed our expectations/plans, and some of our initiatives delivered better outcomes than we had expected.”

Regarding Zomato

Deepinder Goyal and Pankaj Chaddah founded the meal delivery and restaurant search engine Zomato in 2008. Zomato replaced the previous moniker of Foodiebay in 2010. Zomato offers details on restaurants, including menus, reviews, and pictures. Users can also manage their dining experiences, reserve tables, and place online food orders. Zomato is a technological platform that links customers, restaurant partners, and delivery partners. It was first introduced in 2010. The platform offers a range of services to meet the various demands of different stakeholders, including:
1. Finding and looking for eateries
2. Viewing and uploading images, as well as reading and posting reviews from customers
3. Requesting delivery of food
4. Reservations at restaurants
5. Paying bills while having dinner out

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