Zomato Changes Dress Code to Red for All Riders in Response to ‘Pure Veg’ Fleet

Zomato made an announcement regarding the introduction of a specialized fleet designated specifically to handle orders from ‘pure vegetarian’ restaurants. Amidst the criticism on social media regarding the new ‘pure veg fleet’, Zomato’s founder and CEO, Deepinder Goyal, provided clarification. He addressed the backlash through a post on X (formerly Twitter), stating, Although we will continue to maintain a separate fleet for vegetarian orders, we have opted to eliminate the physical differentiation of this fleet by using the color green. Instead, all of our delivery riders both from our regular fleet and the one dedicated to vegetarian orders will now wear the Dress Code color red.

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Impact of Zomato CEO’s Announcement for Dress Code: What to Expect

Deepinder Goyal stated, This implies that the fleet designated for vegetarian orders will no longer have distinguishable markings on the ground although the app will indicate that vegetarian orders will be handled by the vegetarian-only fleet Dress Code.

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Deepinder Goyal’s Response to Social Media Backlash

Accepting his error, the Zomato CEO acknowledged, We now understand that even some of our customers might encounter issues with their landlords, and we wouldn’t want that to happen because of us. Additionally, he expressed gratitude towards social media users for their feedback on the company’s decision, stating, We appreciate both the positive and negative feedback, as it has been instrumental in guiding us to this improved position. We remain open to listening without letting ego or pride interfere. We eagerly anticipate continuing to serve you.

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