Anupam Mittal Offers to Triple Pitchers’ Ask on Shark Tank India

In the latest episode of Shark Tank India, young entrepreneurs Abhimanyu and Ravi showcased their innovative product—patent-pending air purifiers that can be attached to air conditioners to reduce pollutants by 60%. Their brand, Airth, is projecting a revenue of Rs 7 crore.

The Shark Tank India entrepreneurs requested Rs 60 lakh in funding for a 1% equity stake, valuing Airth at Rs 60 crore. While all the ‘sharks’, including Anupam Mittal, Vineeta Singh, Varun Dua, Peyush Bansal, and Aman Gupta, were impressed by the product, they had differing opinions on certain aspects of the business.

To showcase the effectiveness of their filters, the entrepreneurs demonstrated to the ‘sharks’ how significantly air quality drops once an air conditioner is fitted with their product. After witnessing the results, Vineeta was thoroughly impressed, exclaiming, “This is the most amazing demo I’ve seen, mind-blowing!”

The entrepreneurs explained that their product comes in both a winter and a summer version, allowing users to attach the purifier to their air conditioners and use them as fans during the winter. They also clarified that this would not require additional electricity.

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“Rs 60 lakh se kuch hoga nahi,” shark said

Varun questioned why air conditioner manufacturers don’t add such filters themselves, to which Abhimanyu explained that doing so would increase the per-unit cost by at least Rs 12,000. After considering this, Vineeta offered Rs 60 lakh for a 2% equity stake, halving the company’s valuation. Peyush, on the other hand, expressed discomfort with their fragmented cap table, which involves multiple stakeholders.

Peyush stated that this was the main reason he decided to back out. Varun also withdrew, but Anupam remained interested. However, he felt that their ask was too low, saying, “Rs 60 lakh se kuch hoga nahi.” He then offered the entrepreneurs Rs 1 crore for 5% equity, a proposal that Aman also matched.

Anupam offered Rs 2 crore for 8% equity, insisting on a meaningful stake, while Vineeta and Aman proposed Rs 1 crore for 3.7%. Aman also promised future investment. After the entrepreneurs agreed, Peyush expressed surprise at Anupam not closing the deal, saying, “You should have sealed it at 5%—you didn’t seem to want this as badly.”

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