Pepperfry co-founder Ambareesh Murty dies of heart attack

Ambareesh Murty, one of the co-founders of Pepperfry, passed away due to a heart attack in Leh. Ashish Shah, another co-founder of the online furniture store, shared this unfortunate news in a tweet. Shah expressed deep sorrow and informed that Ambareesh Murty, who was not only a friend but also a mentor, brother, and soulmate, passed away due to cardiac arrest in Leh. He requested prayers for Murty and strength for his family and close ones during this difficult time.

Tributes poured in on Twitter for the avid biker who has rode from Mumbai to Leh before as well.

“So sad & shocking to hear of Ambareesh Murty’s sudden demise due to cardiac arrest. May his soul rest in peace. An amazing entrepreneur & inspiration to many… may his legacy with Pepperfry live on. RIP,” Swati Bhargava, an entrepreneur, wrote on Twitter.

Murty’s foray into the business world started in June 1996 when he joined Cadbury as a Sales and Marketing professional. He had a five-and-a-half-year tenure with the renowned chocolate manufacturer.

Murty ventured into the financial sector, gracing Prudential ICICI AMC (now ICICI Prudential) with his expertise. His role as VP Marketing and Customer Service lasted nearly two years.

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From Pepperfry’s Brief Levi’s Stint to Origin Resources: A Transition to Britannia’s Marketing Manager

After a short period of just five months at Levi’s, he took the next step in his career journey by launching his own project, Origin Resources. This online platform was designed to assist Indian mutual fund firms. However, he closed down the startup in 2005 and transitioned to Britannia, assuming the role of a marketing manager.

Seven months later, Murty joined eBay India and was the country manager for the Philippines, Malaysia, and India. Six years later, Murty started Pepperfry in June 2011 along with Ashish Shah.

Pepperfry is an online marketplace that sells home furniture and other products. The Mumbai-based startup raised its first round of capital in December 2011 from Norwest Venture Partners which cut a $5 million check.

Pepperfry then went on to raise close to a total of $240 million from a clutch of investors, including Pidilite Ventures, from the makers of Fevicol, Goldman Sachs Investments Partners and several others.

It raised its last round in November 2021, when General Electric, Mukesh Sharma Family Trust and others infused $10 million in the company, data from Tracxn showed. It was valued at about $460 million when in its last round.

The startup competes with Home Centre, Urban Ladder, Furlenco, Wakefit and others.

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