Old Monk Label Row: Court Raises Concerns, Maharashtra Sales Ban Remains

The Bombay High Court has refused to grant immediate relief to the maker of Old Monk rum. The decision means Maharashtra’s sales ban will continue for now. FSSAI stopped the product’s sale over concerns about its labelling and composition. The court questioned descriptions such as “7 years old blended” and “very old vatted.” Judges said ordinary consumers could misunderstand these claims. They noted that buyers might believe the entire spirit had aged for seven years. The court therefore examined whether the label provided clear and accurate information to consumers.

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Court Questions Old Monk Labels, Sales Ban Continues

The Bench also examined the disclosure about added flavourings on an Old Monk bottle. The judges found the information difficult to locate because of its small print. The manufacturer argued that existing rules allow approved flavouring additives in neutral spirits. It also maintained that the packaging already disclosed the necessary information. However, the court questioned whether technical disclosures were sufficient for ordinary consumers. The hearing therefore focused on transparency, clear labelling and the way companies present product information. The judges stressed that consumers should not receive a misleading impression from the packaging.

FSSAI has raised separate concerns about Old Monk’s use of artificial flavouring. The regulator argued that such flavouring could affect the product’s natural characteristics and classification. Authorities questioned whether a drink containing mostly neutral spirit could simply be marketed as rum. The manufacturer rejected the concerns and argued that it follows applicable rules. Its lawyer also alleged that authorities had selectively targeted Old Monk despite similar practices involving other brands. FSSAI defended its action and said rum should derive its characteristic taste and aroma from sugarcane fermentation.

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Manufacturer Submits Revised Labels as FSSAI Raises Flavouring Concerns

The Old Monk manufacturer has now agreed to modify its bottle labels. During the September 3 hearing, the company submitted revised packaging to address the concerns raised by FSSAI. The revised label removes the disputed “7 years old blended” description. The company has also agreed to make information about added flavourings more prominent. However, FSSAI requested more time to examine the new labels. The regulator also maintained that the product should not currently be marketed simply as rum. It suggested using the description “rum-flavoured spirit” if the product meets the relevant requirements.

The Bombay High Court has asked authorities to examine the revised Old Monk packaging. The state excise department will also review the modified labels and consider the necessary approval. The court has directed the authorities to expedite the process. However, Old Monk sales in Maharashtra will remain suspended until the matter receives further consideration. The dispute highlights wider questions about accurate labelling and consumer awareness. The court will examine whether the revised packaging addresses the concerns raised by FSSAI. The Bombay High Court has scheduled the next hearing for September 11.

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