Tamil Nadu Takes Cue from ‘Shark Tank,’ Unveils TV Show to Empower Entrepreneurs

The startup and innovation nodal agency of the Tamil Nadu government has introduced a reality TV show called ‘Startup Thamizha,’ drawing inspiration from the widely acclaimed international program, Shark Tank. The show is designed to serve as a platform for emerging entrepreneurs at the grassroots level. A prominent official disclosed that ‘Startup Thamizha’ has secured a funding commitment of Rs 200 crore from both entrepreneurs and angel investors.

A press release on Sunday said Refex Group has committed Rs 100 crore while Dr Velumani of Thyrocare and Pontaq has earmarked Rs 50 crore and Rs 25 crore, respectively from each brand. Angel investing company Native Lead Angels has committed Rs 10 crore investment while the remaining amount would be contributed by other investors.

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Tamil Nadu’s ‘Shark Tank’-Inspired TV Show Spearheads Ecosystem Growth

A pioneering initiative, the Startup Thamizha platform aims to create a conducive ecosystem for startups from the grassroots level, encourage women entrepreneurship, and bring together founders, investors, and mentors for synergised growth, StartupTN Mission Director and CEO Sivarajah Ramanathan said.

The reality television show would go into production by February 2024 and be telecast on a popular Tamil television channel. The show would be produced and managed by Brand Avatar, Blue Koi, and Refex Capital. “Startup Thamizha exemplifies the collective commitment of the Tamil Nadu Government through StartupTN in fostering a thriving startup ecosystem and in boosting economic growth,” Ramanathan said.

A total of 50 startups will be selected for the event, receiving mentorship and training to refine their presentation skills for the television program, as stated in the release.

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