Flipkart, Swiggy, Blinkit, Zepto witness blockbuster Holi sales

Holi is not just a festival of colors; it also involves delicacies and other festive necessities. However, on the day of Holi, many shops tend to remain closed, leaving people anxious about how to purchase essentials such as colors, balloons, and more.

However, with quick-commerce platforms such as Blinkit, Swiggy Instamart, Zepto and others present online, delivery of white tee-shirts, water guns, balloons, colours and other festive essentials didn’t stop.

In fact these quick-commerce platforms claimed to have clocked their highest-ever orders per minute (OPM) during holi.

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Quick-commerce Platforms Experience Surge in Orders During Holi Festivities

Taking to X, Albinder Dhindsa, CEO of Blinkit, the quick-commerce arm of Zomato, wrote, “We hit our all-time high orders, OPM (orders per minute), and almost every other metric on the board! Thank you for choosing us for your Holi needs.”

It is becoming common for quick-commerce platforms these days to get good OPM during special occasions, as people are looking for instant deliveries.

“White T-shirt sales (are) spiking on Zepto this Holi… People are starting to realise that Zepto serves a lot more use cases than daily grocery,” Aadit Palicha, co-founder and CEO of Zepto said in a post on X.

He also shared another post, and wrote, “Holi is winding down and the after party is setting in. Landing detergents are spiking way beyond our expectations – Zepto never ceases to surprise me :)”

Menawhile, Swiggy co-founder Phani Kishan Adeepalli – who also leads Swiggy Instamart – shared a post saying a customer ordered Holi essentials comprising water guns, pichkari and gulal worth Rs 5,202.

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