Will home delivery of liquor be available soon via Swiggy, Zomato?

Platforms such as Swiggy, BigBasket, and Zomato may soon initiate liquor delivery, beginning with low-alcohol beverages like beer, wine, and liqueurs. States like New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Goa, and Kerala are reportedly exploring pilot projects for this service. Industry executives mentioned that authorities are currently evaluating the advantages and disadvantages of this potential move. Presently, home delivery of alcohol is permitted in Odisha and West Bengal.

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Changing Consumer Trends Drive Demand for Liquor Delivery

An executive highlighted that the shift towards delivering moderate alcohol-content. Spirits aims to serve a burgeoning expat community in major cities. Additionally, it seeks to accommodate changing consumer preferences, where such beverages are seen as recreational drinks enjoyed with meals. Moreover, the initiative aims to cater to women and senior citizens who find traditional liquor store experiences unpleasant.

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Compliance and Efficiency in Online Liquor Delivery

According to Dinker Vashisht, vice-president of corporate affairs at Swiggy. Online platforms guarantee complete transaction records, age verification, and compliance with limits. Furthermore, their technology systems synchronize seamlessly with regulatory and excise standards. Ensuring adherence to operational timings, dry days, and geographical delivery restrictions.

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Impact of Temporary Liquor Delivery Permissions During Covid-19

According to industry executives in the retail sector, liquor deliveries were temporarily permitted. With restrictions during Covid-19 lockdowns in Maharashtra, Jharkhand, Chhattisgarh, and Assam. The executives also noted that online deliveries. Have resulted in a 20-30% rise in sales in West Bengal and Odisha, as reported.

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