February 22, 2025

News , Article

The CR7 brand has surpassed Cristiano Ronaldo’s football legacy

From the traditional sectors of tourism, leisure, hospitality, and clothing brands to more unexpected ventures such as tableware, home decor, and even a hair-transplant chain in Spain, Cristiano Ronaldo’s entrepreneurial reach has expanded rapidly. His diverse business ventures have flourished just as his personal brand and fan following have grown exponentially, solidifying his influence beyond the football field.

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Cristiano Ronaldo: From Football Icon to Business Mogul

When asked why crowds jeered him, Cristiano Ronaldo responded with his signature smirk and sarcasm: “Because I’m rich, handsome, and a great player.” At just 26, he made this witty remark that captured his persona, and even at 40, it still holds true. Now, he could add, “Because I’m the richest footballer in the world, the most expensive player ever, the highest goal-scorer globally, the most followed person on Instagram, with a brand value of €850 million.” Most importantly, he could also say, “Because I am a successful businessman.”

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While he may not yet have the extensive portfolio of investors and entrepreneurs like LeBron James, David Beckham, Stephen Curry, Magic Johnson, and Serena Williams, Ronaldo has, as always, approached the unpredictable and complex world of business with the same boldness that defines every step of his life.

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